Case study

Fitness Enthusiasts

Client
Pulse Fitness
Category
Mobile app
Timeline
10 weeks
Smartwatch with an activity ring on a wrist at sunset

Project Overview

Pulse Fitness wanted an app that motivates people to move every day, not only the ones who already love the gym.

We designed a friendly, glanceable experience across phone and watch, built around small daily wins.

Our Approach

We interviewed runners, gym regulars and complete beginners. Their answer was the same: they did not need more data, they needed a reason to come back tomorrow. The app had to feel like a coach, not a spreadsheet.

Key Features

  • Daily goals that adapt

    Goals grow with the user's real activity, so a bad week never breaks the streak and a good week is celebrated.

  • A watch-first design

    The most-used actions live on the wrist, with glanceable rings and one-tap workout logging.

Results

In the first quarter after launch:

  • 4.8-star average rating on the App Store.
  • 62% of new users still active after 30 days.
  • Twice as many workouts logged per user compared with the old app.

Tools & Technologies Used

  • FigmaUX flows and UI design
  • SwiftiOS and watchOS apps
  • FirebaseAccounts, sync and notifications

Video