Case study

Atlas SaaS Dashboard

Client
Atlas Analytics
Category
SaaS
Timeline
14 weeks
Laptop showing a dark analytics dashboard with colourful charts

Project Overview

Atlas gives growing companies one place for all their marketing numbers, but its dashboard had become a wall of charts that only analysts could read.

We redesigned the product around clear questions and built a design system for data that keeps every new report consistent and accessible.

Our Approach

Atlas customers did not lack data, they lacked answers. We ran workshops with marketers, analysts and founders, then designed every view around a question someone actually asks on a Monday morning.

Key Features

  • Question-first reports

    Reports open with a plain-language answer and the chart behind it, so non-analysts can act without reading every number.

  • A design system for data

    Colour-blind-safe palettes, chart components and table patterns let the Atlas team ship new reports twice as fast.

Results

After the redesign:

  • Weekly active users per account grew by 56%.
  • Trial-to-paid conversion improved from 9% to 14%.
  • Support questions about reports dropped by a third.

Tools & Technologies Used

  • FigmaWorkshops, wireframes and the design system
  • StorybookShared component library
  • React and D3Interactive charts
  • PostHogProduct analytics and feature flags

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